Shop Small®.

Support your high street heroes

We’re celebrating the small shop owners who do big things for us everyday. From the butchers, to the bakers, to the stylish dressmakers – small businesses are at the heart of our communities.

This year, Shop Small starts with Small Business Saturday on 6 December 2014. Use our interactive map to explore high street heroes in your area and get involved.

†Terms and Conditions
  • *1. When you spend £10 or more at a participating merchant between 6 - 21 December 2014 on your registered American Express Card, you will receive a £5 statement credit. You can receive one statement credit per merchant with no limit on the number of merchants. Participating merchants can be found at
  • 2. To be eligible for the £5 statement credit, you must register your American Express Card via this page or via and use your registered Card for full payment. If the participating merchant does not charge the spend to your Card account during this period, you may not be eligible for the offer. Transactions must be made in-store in order to receive the statement credit. Online transactions are excluded from this offer. Offer redeemable once per registered Card, per merchant.
  • 3. This offer is open to existing American Express Cardmembers with a UK issued Credit or Charge Card. American Express Corporate Cards and Prepaid Cards do not qualify for this offer.
  • 4. Statement credits are generally issued within three to five business days after your qualifying purchase, but may take up to eight weeks to be applied to your account.
  • 5. If your Card is issued directly by American Express and is lost or stolen during the campaign, American Express will automatically update your replacement Card with any campaigns that you have registered for. If your Card is issued by Lloyds Bank PLC, Barclays PLC, TSB Bank PLC or MBNA Europe Bank Limited, you will need to re-register your Card at
  • 6. By registering for this promotion you agree to us and our associated third party service providers using the geo location data of the mobile device/ static computer that you may view subsequent emails relating to this offer on. To provide the offers we will use the I.P. address of the phone mast that your mobile device last connected to or, the public I.P. address of the current wireless network connected or, the I.P. address of static computers. We do not use GPS for the map and offers and changes to the ‘location services’ on your device will not affect use of location data for this purpose. We require and use this data in order to deliver relevant information about the location of participating small businesses. We will only use this data for the duration of the offer and once the offer has ended, we will not store the data or serve you emails regarding this offer.
  • If you do not wish for us to use your data, as described above, please do not register for this offer. Please be aware that once registered for the offer you will not be able to prevent use of your geo location data until the offer has ended. We may use data for reporting and analytical purposes; however, in such cases where data is used, it shall be anonymous.