Shop Small®.

Support your high street heroes

We’re celebrating the small shop owners who do big things for us everyday. From the butchers, to the bakers, to the stylish dressmakers – small businesses are at the heart of our communities.

This year, Shop Small starts with Small Business Saturday on 6 December 2014. Use our interactive map to explore high street heroes in your area and get involved.

†Terms and Conditions
  • When you spend £10 or more at a participating merchant between 6 - 21 December 2014 on your registered American Express Card, you will receive a £5 statement credit. You can receive one statement credit per merchant with no limit on the number of merchants. Participating merchants can be found at
  • To be eligible for the £5 statement credit, you must register your American Express Card via and use your registered Card for full payment. Transactions must be made in-store in order to receive the statement credit. Online transactions are excluded from this offer. Statement credit not applied, or is rescinded if already applied to Account, if qualifying transaction is refunded or cancelled. Offer redeemable once per registered Card, per merchant.
  • This offer is open to existing American Express Cardmembers with a UK issued Credit or Charge Card. American Express Corporate Cards and Prepaid Cards do not qualify for this offer.
  • Statement credits are generally issued within three to five business days after your qualifying purchase, but may take up to eight weeks to be applied to your Account.
  • If your Card is issued directly by American Express and is lost or stolen during the campaign, American Express will automatically update your replacement Card with any campaigns that you have registered for. If your Card is issued by MBNA, Barclays, Lloyds or TSB, you will need to re-register your Card at
  • By registering for this promotion you agree to us using the geo location data of the mobile device that you may view subsequent emails relating to this offer on. If you are using a static computer you agree that we and our associated third party service providers will use the IP address in order to provide you with these services. We require and use this data in order to deliver relevant information about the location of participating restaurants. We may also use data for reporting and analytical purposes; however, in such cases where data is used, it shall be anonymous.
Please note: changes to the ‘location services’ on your device will not affect whether or not your device location data is used for this purpose. If you do not wish for us to use your device location information for this purpose, please do not register for this offer.