The philosophy behind Prologue is simple; riding a bike isn’t a sport, it’s a science. Borne of a love of road cycling, the team at Prologue - led by John Reid - show their passion in a number of different ways; not only are they are the go-to provider of high performance road bikes in Harrogate but there’s a cycling café where enthusiasts can gather on race days or just to chat about their hobby. There’s also a bike-fitting service and a workshop for repairs, as well as a physiotherapy and sports massage offering on-site. Out of the store, the team practice what they preach, regularly running cycling tours across North Yorkshire to take in the local scenery.

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