Social media enables small businesses like yours to listen, engage and share stories with new and existing customers.

It’s a great way to drive awareness for your brand, generate sales and create hype around your products or services.

Best of all, it costs nothing to get involved!

Let customers know you’re a part of Shop Small by posting regular updates – and don’t forget to use the hashtag #ShopSmallUK.

‘Like’ American Express® UK on Facebook and follow us on Twitter to keep up to date with the latest Shop Small news and content.

Top tips for amplifying your online presence using social media

  1. CONNECT WITH YOUR AUDIENCE

    • Identify the social channels that your audience uses the most and create bespoke content that will appeal to them
    • Combine information and links with attention-grabbing visuals, such as GIFS, videos, Cinemagraphs and animations
    • Engage your customers in conversations and be responsive to their queries. Customers like to be heard

     

  2. KEEP CONTENT SHORT AND SWEET

    • Tweets are limited to 140 characters (excluding image and video attachments). However, shorter, punchier content typically achieves a higher level of engagement:
      • Tweets with fewer than 100 characters see an increase of 17% engagement (Sumall and Buffer Research)
      • Facebook posts with 40 characters earn an average of 86% more engagement (Sumall and Buffer Research)

     

  3. TELL YOUR BRAND STORY THROUGH VISUALS

    • Compelling imagery sees the highest level of engagement across all social media channels and is 40X more likely to get shared (Buffer Research)
    • Facebook posts that include images see 2.3% more engagement (Buzzsumo Research) than those without and tweets with images receive a staggering 150% more retweets (Buffer Report)
    • Cinemagraphs, GIFs and Giffographics are fast becoming the most sharable creatives on social, experiment with different formats to extend your reach and engagement

     

  4. EMBRACE VIDEO

    • Video is quickly becoming the most popular way in which people consume content. It is predicted that in 2017, 74% of all internet traffic will be video (Google Brand Lab)
    • 47% video value is delivered in the first three seconds so it is important to capture attention quickly with engaging brand visuals (Nielsen study commissioned by Facebook)
    • Mobile video consumption is fast, frequent and sound-free. Keep videos as short as possible (10-40 seconds) and always include captions
    • Videos uploaded natively (directly to the social network) get the best organic reach

     

  5. MAKE YOUR UPDATES TIMELY

    • Keep your social media prompts timely and relevant:
      • Log in to your Facebook account and click on the ‘Insights’ tab at the top of the page to see the dates and times that your audience is most engaged
      • Log in to Twitter Ads and review your Twitter ‘Analytics’ to determine when you are most likely to get the best response to your tweets

     

  6. SHOW YOUR COMMUNITY SUPPORT

    • Provide authenticity to your updates explaining why supporting small business is so important to you
    • Leverage the Shop Small hashtag #ShopSmallUK and tag @AmexUK to further amplify the Shop Small message
    • Download and use the Facebook, Instagram and Twitter cover images provided in the ‘Tools’ section of the Shop Small website and help spread the word

Copyright © 2016 American Express Company.

American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.